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KENNESAW, Ga. | Jul 14, 2025

Jagdish 鈥淛ag鈥� and Madhuri 鈥淢adhu鈥� Sheth have long believed in the life-changing power of education.

With a generous gift of $100,000 to Kennesaw State University, they are creating new opportunities for undergraduate students in the Michael J. Coles College of Business. Their contribution will establish the Madhuri and Jagdish N. Sheth Marketing Scholarship, designed to support business students in their journey toward success.

This scholarship will open doors for aspiring business leaders, particularly first-generation students, by ensuring they can thrive in their academic pursuits. It also reflects the Sheths鈥� deep commitment to nurturing talent and fostering a brighter future for the university community.

鈥淒r. Sheth鈥檚 influence must be counted, not just in articles and books published or students taught, but in terms of the outsized impact he has had as a mentor in the lives of scores of students, faculty, and business leaders,鈥� said Mona Sinha, chair of the Department of Marketing and Professional Sales. 鈥淗is visionary and groundbreaking ideas have transcended academia and business to reach governments and policymakers. His intellectual and human contributions combined with his philanthropy have been transformative for the marketing discipline and beyond.鈥�

Jag, a world-renowned scholar and expert in relationship marketing and customer centricity, has profoundly influenced the field of marketing. With more than 300 authored works, Jag has garnered international acclaim, including the Padma Bhushan Award, India鈥檚 highest civilian honor for literature and education.

His journey from an international graduate student at the University of Pittsburgh in 1961 to a faculty member at Columbia University in 1963 and the Charles H. Kellstadt Professor of Business at Emory University since 1991 illustrates his dedication to academic excellence and cultural exchange.

Madhu, a former schoolteacher in India, has always been passionate about education and community service. In addition to her teaching background, she actively supports the local Jain Center, where she chairs the construction committee responsible for doubling its capacity.

Her dedication extends to her involvement with JAINA, the federation of Jain Centers across North America, where she serves on the women鈥檚 committee. Madhu oversees inviting speakers on various topics, including holistic medicine, financial planning, cryptocurrency, and AI.

The Sheths have previously established the Sheth International Distinguished Alumni Award and the Madhuri and Jagdish N. Sheth Faculty Award for Distinguished International Achievement at KSU. These awards honor alumni and faculty who exemplify humanitarian service and global leadership, underscoring the university鈥檚 commitment to fostering responsible, culturally aware leaders.

鈥淚 am immensely proud of Dr. Sheth鈥檚 contributions to and collaborations with Kennesaw State University and the Coles College of Business,鈥� Vice Provost Sheb True said. 鈥淚 have witnessed his impact on the quality of our faculty鈥檚 scholarship and how he extended our reach into the business and academic communities, from local to international.鈥�

Through their most recent endowment, the Sheths continue to leave an indelible mark on the KSU community, championing education as a catalyst for change and opportunity.

鈥� Story by Elyssa Reed

A leader in innovative teaching and learning, Kennesaw State University offers undergraduate, graduate, and doctoral degrees to its more than 47,000 students. Kennesaw State is a member of the University System of Georgia with 11 academic colleges. The university’s vibrant campus culture, diverse population, strong global ties, and entrepreneurial spirit draw students from throughout the country and the world. Kennesaw State is a Carnegie-designated doctoral research institution (R2), placing it among an elite group of only 8 percent of U.S. colleges and universities with an R1 or R2 色色啦. For more information, visit kennesaw.edu.